I found this ad while searching for an ad online to show the possible effects of prescription drug abuse. I feel that this is a good representation of how much one can say with such a simple picture, which is why I chose to use this as my topic.
1. What is your initial feeling just after you see the word death. How about after seeing Rx?
2. Why do you think the person who created this ad chose to put death in white and Rx in red?
3. What might the goal of the creator be in terms how this ad affects you?
4. If the ad uses logos, ethos, and/or pathos which one is used and how is it represented?
5. Do you think that this ad might be more effective at getting the author's intended message around than an ad that might be more complex? Why?
Blog Prompt 1.
ReplyDeletePutting "Rx" in red font makes the reader's eye immediately look to that because it stands out against the black and white of the rest of the ad. Seeing "Rx" portrayed in such a negative way is shocking because generally prescription drugs are thought to heal or make people feel better. It's interesting that death is in a white font since it is using associated with darkness and the color black. Making "death" white could indicate that its not actual death occurring from the prescription drugs but the death of who the person used to be. The black background makes the words more intense because there is nothing else fighting for the reader's attention.
When I first seen death it grabbed my attention because for one death was in white. usually you don't think death as a light color. The word RX is red which in my eyes represents death. Its ironic that the colors represent each other in a sense. The person did this to show how they relate to each other. I think the goal of this ad was to let people know even a simple drug as RX can lead death. It really didn't have a effect on me. The main reason of the artist making this ad is to show that do not take any drug slightly because any drug can kill you if you take too much of it, in other words abuse it.
ReplyDeleteThis ad is all about the relationship between contrast and similarities to deliver its message. The black background and white words of "Death" oppose each other and provide a very obvious contrast. A similarity arises in the use of the red "Rx" as we associate the color red with negative, stopping, or attention grabbing indicators. The implicit similarity is present when the authors chose to use the letters Rx in the fashion that you see in the industry of pharmaceutics.
ReplyDeleteWhat is the ad saying? "Death Rx" which when simply read on paper may lead some to believe this is a brand name. Is the author trying to place a brand name on the pharmaceutical industry and say their products bring death? Black and white is a fairly common contrast that we see often and it may suggest a certain naturalism when compared to many things around us. Nature itself shows this in day and night, we use black text on white paper and so on. This use might be suggesting a view of the author that we are to live a life as natural as it comes without introducing things to ourselves that is not naturally found on our world. In this, the involvement of exposing our bodies to various manufactured, refined and engineered drugs (the red "Rx") is killing ourselves in the view of a natural existence.